Business News & Information
The marketing industry is forever changing and evolving, creating thousands of different techniques and strategies to be integrated into a singular campaign. These strategies fit into two separate categories – paid marketing campaigns and organic marketing. While both strategies will benefit your business, which will be more beneficial is largely dependent on your marketing goals for the long term, time constraints and that all-important marketing budget.
Social media platforms have become bombarded with paid advertising and sponsorships. Consumers have quickly become aware of this, making the platforms the most effective means of delivering messages to an audience while being the most organic means of marketing available to businesses. Consumers are no longer connecting with brands or companies that do not feel “authentic”.
Organic marketing is basically any form of marketing that does not involve payment. The fact that a …