If you really want to make a mark in the cyberspace, it’s essential to familiarize yourself with some of the most excellent SEO tactics, and the ones you should avoid. Keep in mind, Google continually updates how they rank websites and the criteria behind it.
There are also marketers that focus on figuring out how to update their algorithms and spot loopholes in the game system. Although you could always rely on monthly SEO packages, we believe that if you really want to ensure results, it would be better if you also know the terrible SEO content you should avoid.
1. Posting Whenever You Please
The schedule is critical in terms of SEO content. That means you shouldn’t be posting carelessly either. If you want to enjoy positive results, then you have to give Google fresh content every time. This would open more significant opportunities and would allow you to rank better.
Aside from that, you should also build your authority steadily with users, mainly if you aim to give more traffic and leads coming from search results. By publishing contents regularly, you can achieve this.
2. Believing that Short Blogs Would do Magic
If you’re one of those who think that short blogs would bring you on top, then we’re sorry to burst your bubble. Usually, major search engines consider quick content as something that’s poorly developed and shallow.
Some might say that short-form blogs could do great in terms of research, but we beg to disagree. Statistically speaking, high-quality long-form content is way better than that. Keep in mind, longer content is more thorough, and it’s something that comprehensively answers the user’s question.
3. Duplicate Content
Based on statistics, one of the most common issues in terms of SEO is duplicate content. Wherein, more than 66 percent of websites are guilty of this. The good thing is that it’s one of the most fundamental errors to work on because duplicate content is just multiple pages that appear to be similar, and if you’re going to eliminate this, it would significantly improve your SEO tactic.
4. The Use of a Single Keyword
Back then, it’s quite common to come across a single keyword targeted per page, and the other variations are often ignored or gathered over several types of content. For instance, take the keyword “how to brew coffee.”
As a rule of thumb, its keyword variations should be distributed from it and focused on their own. This might work back in the days. Today, if you separate related keywords, you’ll be ignoring the essence of semantic search.
Search engines influence a page’s topic according to the target keyword, keyword variations, related terms, and synonyms where it all appears in the content.
That’s why we highly suggest that you focus on keeping topically relevant in your content and focus keyword would serve as your moving-off point. If possible, you should also consider the use of different types of that keyword naturally all throughout the content.
5. Quantity Over Quality
Aside from content consistency, content quality is also essential. Wherein, if you cannot even maintain quality and give your readers a reason to stay, then you shouldn’t be expecting anything positive either. Likewise, focusing on quantity alone wouldn’t yield good results.