Modern technologies are evolving and changing, and this has forced small and medium businesses to do everything possible to ensure they are not let behind, which is still the case for people too. They are changing their business model and switching to online or improving their current marketing efforts by including digital marketing strategies – attempting to capture the growing and very lucrative market found online.
The process used in attracting targeted audiences is going to determine whether your business succeeds or fails. Even if you are getting a lot of traffic to your site, it is not going to mean anything if you aren’t able to convert visitors to leads or sales. Looking at a marketing company is a great place to start and Leapfrog Internet Marketing can boost so much for your business. Business and commerce are heading to the digital arena, and this has means they use Digital Marketing techniques and tools to improve their chances of beating their competition and growing the business.
Below are the reasons why it is important to invest in digital marketing and how it is going to be a great tool to help you grow the business.
Digital Marketing Levels the Playing Field Online
In the past, digital marketing was seen as something for just big companies and large corporations that had a big marketing budget needed for an online marketing campaign, but this has changed. Digital marketing has levelled the playing field, and small and medium businesses have the chance of competing with the big companies and get a share of the traffic.
Small companies are able to perform sales and marketing processes they wouldn’t have been in the past, and all this is because of digital marketing. Small businesses can easily engage with many customers without having to invest in call centres. They can also engage with customers from any part of the world and they don’t even need a physical store to do this.
It is More Cost-Effective Compared to Traditional Marketing
Most small businesses out there don’t have resources or even capitalisation. This is why digital marketing to them is a great way for them to get results without having to spend much. According to the Digital Marketing Spend Report by Gartner, up to 40% of respondents claimed they saved a lot by choosing to use digital marketing methods when promoting their products and services.
A survey done by Gartner showed 28% of business owners will shift their marketing budget and move it from the traditional marketing methods to digital marketing tools and techniques. There are many tools that can be used in showing how digital marketing is better than traditional marketing, with one of them being Cost-Per-Lead (CPL). Digital marketing has better CPL than other marketing channels.
Success is going to be measured using the percentage rate of incoming traffic that is converted into sales, leads, or subscribers, depending on the purpose of the website. All that traffic doesn’t mean anything if it doesn’t end up in conversion. All your marketing efforts are going to go to waste. This is why many businesses are putting a lot of effort on conversion optimisation. The level of success is going to depend on the conversion of traffic to leads and sales.
Generates Better Revenues
High conversion rates as a result of effective digital marketing are going to end up giving you a lot of benefits because you will have higher revenues. Companies using digital marketing strategies have 2.8 times better and higher revenues compared to those that don’t, and this is according to a study done by IPSOS Hong Kong and confirmed by Google.