It’s so easy to get caught up in the business of making guests happy when you own a restaurant. There’s just so many moving parts that it can be difficult to prioritize. However, one area worth considering where you can have the greatest impact is with your point-of-sales system (POS). Making sure your point-of-sales system is both user friendly and will function at optimum efficiency, should be considered one of your first priorities.
Smooth f&b POS transactions can have a great impact on the overall guest experience. A fast and easy checkout process sends a message to guests that they are being well taken care of by your team. In fact, there’s five ways a well-functioning POS system can have an impact on their overall perceptions about your restaurant.
Guests Will Feel Cared For
When you look at all the department heads in your restaurant, the person behind the POS screen might be seen as a lower ranking member of staff. However, their contributions to the customer experience should not be underestimated.
In fact, they play a pivotal role in sending positive messages to guests about how they are being taken care of by your team. Even though there’s no face-to-face contact between the guest and the person who’s running their card, that doesn’t mean that they aren’t sending messages about how much you care.
Guests Will Feel Valued
When staff members take time to thank guests for coming into your restaurant, it demonstrates that they are valued as customers.
Good customer service is not only about making sure that guests are attended to properly, it’s also about making them feel special. When your staff takes the time to thank each guest for coming in you’re sending a strong message that they are valued members of your restaurant community.
Guests Will Appreciate the Prompt Service
When you’re grabbing a quick bite with friends, the last thing you want to do is wait around for ages after you’ve placed your order.
Your guest’s time is just as valuable as yours so it’s important that they don’t have to hang about for too long. With the right f&b POS system, servers will be able to take orders quickly and efficiently so that guests aren’t left waiting.
Guests Will Appreciate the Convenience
When guests have a simple and convenient checkout process, they’re going to appreciate your restaurant more. In fact, many people use this as a deciding factor when choosing which restaurants they want to visit.
If you want to be able to compete with other restaurants you’re up against, you need to make sure that your POS system is easy to use. Make the checkout process as intuitive and fast as possible so that guests don’t have any unnecessary waiting around or paperwork.
Guests Will Return Again
When your guest leaves feeling good about the service they have received, they are more likely to come back. In fact, you could say that their enduring memories of your restaurant will be based around the POS system and how efficient it was.
Thus, if you want to encourage return guests then it’s important that you get your point-of-sales system right from the start. By having a POS system with efficient transaction times and simple interfaces, you’ll be sending all the right messages to your most valued customers. And that means they’re more likely to come back again in the future.
If you own a restaurant then your point-of-sales system must be designed for great customer service. Because when people have positive experiences when they’re placing their order, it’s going to influence how they feel about your restaurant. So make sure you choose the right POS system by choosing one that will ensure good guest perceptions every time.