How To Pick The Right Social Media Channel To Promote Your Brand On
Social Media when done right can build you a multi-million pound brand, it is therefore very important to ensure that you have a solid strategy in place at the beginning to ensure you are on the right path. We’ll look at everything from organic to paid advertising options, the differences between the platforms and the best ways to monetise and try and make direct sales from your social channels rather than your website.
The Difference Between Organic & Paid Social Media
The easiest way to understand the difference between organic and paid social media is to think about it as if it was your personal account, it is completely free to post on your feed and people will see what you are putting out, the same applies for businesses. Paid social media advertising only comes in to play when you decide to promote/boost a post or you run an advertising campaign through Business Manager. When you start off your account it’s worth focusing on getting some organic posts out there so your account looks active and if you are struggling to attract new followers via your content and the use of hashtags then instead look to run a competition asking people to enter by following the page and boost the post to get it seen by more people. If you’re still struggling to get anywhere with your account then perhaps look to hire a Digital Agency in Manchester to do it for you.
What Can Different Social Media Platforms Offer You?
In general social media platforms work in the same way as most parts of society do, they are either cool or not cool and people grow up using a certain platform, get comfortable and then won’t want to change to another. In age order this is typically how it goes for social media platforms, the 16-24 bracket are almost exclusively TikTok, they may also use a couple of other platforms like Instagram and Snapchat but everyone will use TikTok. Then if you move up an age bracket to the 25-35 year olds you’ll find that Instagram is the most popular following by Facebook for the 35+ year olds. Both Instagram and Facebook users tend to use WhatsApp as their messenger whilst younger social media users use Snapchat as theirs.
How To Monetise Your Social Media Channels
There are a few options when it comes to monetising your channel, one if to add Instagram Shop so that you effectively have a website there that people can buy from directly or at the very least upload a product feed and tag your products in posts so that people can just click through to your website to buy. If you run promoted posts then you can have a buy now button on them to prompt people to purchase products/services. To get people on to your channel in the first place to purchase make sure you are using hashtags effectively, they are what will bring your posts up to somebody searching. It is the social media equivalent of what an SEO Agency in Manchester would do on Google but for Instagram, Facebook, Snapchat or Pinterest.