A business is a member of the community and there are roles expected of that business in the community. The issues of business social responsibility, ethics, and environmental protection are on the agenda of modern companies.Social responsibility of business ethics and environmental protection are equally important and urgent tasks of modern business than the financial performance of the organization or the pay of top managers, because the issues of corporate responsibility are able to provide the same impact on business reputation and business value, as well as standard indicators of economic ethic

However, in business, there are often conflicts between ethical behavior and business success. Ethics is about how we live in the present to prepare for the future, and a business without profits (or a plan to create them) is not meeting its ethical obligations to prepare for the future well-being of the company, its employees and customers.

When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. Ethical policy should address how all corporate activities are undertaken, monitored and verified to ensure that they comply with legal guidelines and ethical standards.

Ethical businesses may not always live up to their ideals, but they are clear about their intent. 4.individuals who deal with business organizations have to evaluate and follow in their day to day dealings and decisions. The Institute of Business Ethics, whose slogan is “doing business ethically makes for better business”, describes the term business ethics as ethic

Unfortunately too many people perceive that ethics only need to be presented to “bad” companies that need to reform. Ethical businesses treat people with respect, honesty and integrity. It is s subject that can go hand-in-hand with business and when employees and CEO’s alike understand what ethics are about, business can improve.