In commercial real estate agency it is essential to have personal goals and targets for each salesperson. With billion of dollar spent on products and sales training every year, it is difficult for us to qualify the statement that lack of skills or knowledge is the primary reason leading to poor sales performance. But the agents must direct their efforts toward the attainment of their business goals.
Some estate agents charge extra fees over and above the sale fee – we have recently seen these expressed as “advertising fees” or “withdrawal fees” ( a charge if your property doesn’t sell or you take it away from an agent). Most top insurance agents have a similar way of thinking and subscribe to good practices that make them emerge as winners in their business.
I have collaborated with various national and international firms and associations, for understanding the dynamics of the real estate market in the global recession affecting the countries across the globe. I have diversified in the various branches and sub-branches of the real estate market like retail property assets and portfolio management, to name a few.
For instance, if a monthly income of $8,000 is the goal, and current renewal income from existing customers is $2,000, then the agent needs to earn $6,000 from new customer sales. Sometimes you may (have to) upset some people, bruise a few egos, or even step on some toes to successfully influence positive change.
Many insurance agents succeed through their hard work. In the real estate business, self motivation is absolutely essential. Those who want to make a career in this field should possess a bachelor’s degrees in business, marketing, or fashion. Planning, setting and executing sales goals should become a habit that is consistently demonstrated on a weekly, monthly and yearly basis.