There are a lot of ways to develop and promote an online store, the main thing here is to understand what promotion of a web resource can bring you profit. One of the most effective methods of promoting an online store, according tous-reviews.com is its SEO development. But in order to analyze the first 20 results of Google and Yandex search, we will try to highlight the most significant factors of the online store that search engines take into account when ranking! There are manyonline reviews about business services that can help you on your path to success.
Assortment of goods
Statistics show that in the top search engines are online stores that have a wide range of products in their assortment. Try not to limit yourself to one type of product. Also, place multiple manufacturers to allow the user to choose. If you work with a manufacturer, try to expand your range with competing products.
Product description and characteristics.
Make sure each of your products has awell-developed description as well as a complete description of it. In addition, add a comparison feature for a more informed decision by the user when buying. It’s a pretty effective way to promote an online store.
Set a keyword for each page
Once you have identified the keywords to rank for, the next step is to assign them to each page of your site.
Mostonline stores carry a large number of products, so you are probably dealing with many product pages.
Avoid having multiple pages with the same keywords, as they will cannibalize each other in the SERP. To improve your site’s SEO, you must now strategically incorporate these keywords in different locations:
- Page title
- The first paragraphs
- Product description
- Image file names
- Tags for image
- Meta title and description
Many people overlook page URLs, meta titles, and meta descriptions because they are not “visible” on a page. However, search engines refer to them to determine relevance and ranking. They also appear in the SERP, and buyers will use this information to decide if they want to click on your page.
Optimize for mobile
Mobile devices have overtaken the desktop in terms of how to access online stores. Google’s algorithm now offers a higher ranking for websites compatible with mobile devices.
If the online store is not optimized for a fast and hassle-free mobile user experience, you will be penalized by Google.
Make sure the site is easy to navigate
Google uses the time that visitors spend on the site to evaluate the relevance of the content. The pleasing design makes the content easy to digest so that visitors will be inclined to stay.
Here are some ways to optimize your content:
- dimensions and types of characters easy to read.
- pleasant colors, strategically highlighted for important information.
- short paragraphs and enough space between them.
- marked or numbered lists.
- functions such as structured grids, modal windows, rollover elements, or drop-down menus to organize content.
Check if orders can be placed easily
Make sure your order placement system works flawlessly. Customers leave the cart if the process is too cumbersome. Offer them multiple payment options and simplify the process to the maximum. Answer them immediately after placing the order, by email or phone, to assure them that you have received the order and it is being prepared.